Jaana Woiceshyn

Jaana Woiceshyn teaches business ethics and competitive strategy at the Haskayne School of Business, University of Calgary, Canada. How to Be Profitable and Moral” is her first solo-authored book. Visit her website at profitableandmoral.com.

Christmas is About Enjoying Values Not Sacrificing Them

Those who feel guilt over material wealth and blame business for commercializing Christmas through ‘greedy’ profit seeking should pause and ask: “What is the standard of value by which we condemn material wealth and business?”

Clarity About Business Ethics

Altruism is not the only moral code; there is an alternative that facilitates long-term profit maximization.

Net-Zero Carbon Plans Against Fossil Fuels Ignore Reality

The Canadian government’s net-zero 2050 plan has been aptly criticized for not being feasible because it ignores reality: the lack of necessary technology and the increasing demand for affordable and reliable energy in developing countries around the world.

Kudos to Trader Joe’s

By rejecting unfounded accusations and standing by its products and their marketing, Trader Joe’s (and indirectly, its customers) displayed all of them—and therefore has earned the designation as a corporate hero.

Forbes and Cancel Culture vs. Capitalism

Abandoning objectivity—factual reporting—and spreading misinformation, no matter how popular, is not in media companies’ self-interest in the long term.

 

Voice of Capitalism

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