Jaana Woiceshyn

Jaana Woiceshyn teaches business ethics and competitive strategy at the Haskayne School of Business, University of Calgary, Canada. How to Be Profitable and Moral” is her first solo-authored book. Visit her website at profitableandmoral.com.

“Woke” CEOs

Why CEOs go “woke”—and why they shouldn’t.

The Poetry of Work

“Poetry of work” is worth pursuing. It gives us purpose—and it gives us happiness.

The False Ideal of Equity

The false standard of equity leads to bad outcomes for everyone. The standard should not be equity but justice.

“Sweatshops” are Good for the Planet—and People

Producing and consuming fast fashion and other sweatshop products is a win-win scenario for human flourishing: consumers get inexpensive products, workers and their employers prosper, working conditions improve and pollution diminishes, the planet gets greener, and the brands profit.

Art Gallery Demonstrates The Virtue of Independence

If there is a lesson to be learned from the economic lockdowns governments around the world started imposing on businesses in an attempt to contain the coronavirus pandemic, it is the importance of independence.

Christmas is About Enjoying Values Not Sacrificing Them

Those who feel guilt over material wealth and blame business for commercializing Christmas through ‘greedy’ profit seeking should pause and ask: “What is the standard of value by which we condemn material wealth and business?”

Clarity About Business Ethics

Altruism is not the only moral code; there is an alternative that facilitates long-term profit maximization.


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