Professor Israel Kirzner on Entrepreneurship and The Market Process

by | Feb 18, 2020 | Economics

These insights into the nature of the market process are part of Israel Kirzner’s lasting legacy to our understanding of the workings of the economic order.

Even in an era when modern medicine and technologies are adding to people’s lifetimes, along with the gains in general human economic betterment, it still stands as a notable event when someone marks their 90th birthday. On February 13th, renowned “Austrian” economist, Israel M. Kirzner, celebrated his reaching of that important milestone.

It is difficult to imagine the revival of the Austrian School of Economics over the last fifty or sixty years if not for Israel Kirzner’s unique and insightful contributions to the “Austrian” tradition. He has enriched our understanding of the theory of the competitive process, the role of the entrepreneur in bringing about market coordination and innovation, the nature of capital and interest, the dangers resulting from the regulated economy, and the importance of individual freedom for the open-ended creativity that enhances the general human condition.

Israel Kirzner was born on February 13, 1930, in London, England. Between 1940 and 1948, he lived in South Africa, and attended the University of Cape Town in 1947 and 1948 and the University of London in 1950 and 1951. He came to the United States and was a student at Brooklyn College in New York City from 1952 to 1954, earning a B.A. degree, summa cum laude. In 1955, he received an M.B.A. from New York University, and he earned his Ph.D. in economics from NYU in 1957.

The Influence of Ludwig von Mises

It was while looking for classes to fill course requirements to complete his M.B.A. at NYU that Kirzner saw listed a seminar in economic theory offered by the internationally famous Austrian economist, Ludwig von Mises, in the fall semester of 1954. In 1996, he recalled the first day he attended Mises’s seminar and the impression it left on him:

“That occasion was . . . my first meeting with Ludwig von Mises, and it is etched deeply in my memory . . . His very opening substantive sentence that evening [was], ‘The market,’ Mises began, ‘is a process.’ Coming as I did from a rather spotty undergraduate training in economics (and mainly along Keynesian lines) Mises’ statement, I recall, left me completely puzzled. I had thought of the market as a place, an arena for exchanges, as an abstract idea referring to voluntary exchange transactions. I could not fathom what on earth could be meant by the observation that the market is a process. I now, in retrospect, consider that all my subsequent training and research in economics, both before and after obtaining my doctorate under Mises, has consisted in learning to appreciate what it was that Mises meant by this assertion.”

From 1954 to 1956, he worked as Mises’s graduate assistant, and wrote The Economic Point of View: An Essay in the History of Economic Thought, a study of the development of economics as a theory of the logic of choice and human action, as his dissertation under Mises’s supervision. It was published as his first book in 1960.

After graduating, he was hired as an assistant professor in the economics department at New York University in 1957, being promoted to associate professor in 1961 and full professor in 1968, a position he held until his retirement in 2001.

An “Austrian” Program at NYU and a Large Body of Writings

In the more than 60 years since earning his doctoral degree, Kirzner has published 11 books, more than 100 articles, and more than 30 book reviews. He has also been one of the leading intellectual forces in bringing about the revival of the Austrian school of economics, after its long hiatus following the triumph of Keynesian economics after the Second World War.

Besides Kirzner’s influence through the originality and persuasiveness of his writings, in 1976 he founded an Austrian economics graduate study program at New York University that has helped to successfully train a new generation of Austrian economists. This graduate program was greatly enhanced by his bringing another leading Austrian economist to NYU, Ludwig M. Lachmann, as a regular faculty participant from 1975 to 1987.

For more than 25 years, the weekly Austrian economics colloquium at NYU, under Kirzner’s general supervision, was an important focal point for Austrian-oriented economists in the greater New York area. Over the years, many internationally renowned economists, including Friedrich A. Hayek, participated in the colloquium sessions.

Kirzner’s contributions to the Austrian school of economics have refined and extended the earlier works of Ludwig von Mises and Friedrich A. Hayek on understanding the workings of the market economy. He has developed these themes in a series of books, among which are: Competition and Entrepreneurship (1973); Perception, Opportunity and Profit (1979); Discovery and the Capitalist Process (1985); Discovery, Capitalism, and Distributive Justice (1989); The Meaning of Market Process (1992); How Markets Work: Disequilibrium, Entrepreneurship and Discovery (1997); and The Driving Force of the Market (2000).

Over the last several years, Austrian scholars Peter J. Boettke and Frederic Sautet have lovingly edited and overseen the publication of the 10-volume, The Collected Works of Israel M. Kirzner, made available under the generous sponsorship of Liberty Fund of Indianapolis.

The Role of the Entrepreneur in the Market Process

As Kirzner explained, Ludwig von Mises viewed the market as a “process.” But what kind of a process is it? Kirzner has emphasized that it is a process of entrepreneurial alertness. The satisfaction of consumer demand may be the purpose behind production, but there must be some who, in the social system of division of labor, have the specialized role of anticipating what it is that consumers will desire in the future and then hiring, directing, and coordinating the use of the means of production towards that end.

What guides entrepreneurs in this task is the anticipation of profits — revenues in excess of the expenses to bring goods to market — and the avoidance of losses. But one of the insights that Kirzner has highlighted is that while entrepreneurship is crucial to the workings of the market, it cannot be bought and sold like other goods or resources for a certain price. The reason is that the essence of entrepreneurial activity is “alertness,” an attention to scanning the market horizon for opportunities and innovations that can result in making better goods, or new goods, or bringing less-expensively manufactured goods to the marketplace.

But to be “alert” is to notice something that others have neither seen nor thought of before. Alertness means thinking and seeing “outside the box” of the known set of opportunities and routine ways of doing things. It is the process of discovering new knowledge and possibilities that no one has either previously imagined or noticed.

In Israel Kirzner’s view, one of the most important reasons for open, competitive markets is for individuals to have the profit incentives and the chance to benefit from alertness. The free-market institutional order creates the conditions under which people will be more likely to have the motivation to be alert, even though we can never know ahead of time what their creative discoveries will generate and unearth.

Decentralized Knowledge and Entrepreneurial Alertness

But why should the discovery and earning of such profits be considered “good” from the wider social point of view? Part of Kirzner’s answer is a development of Hayek’s insight that corresponding to the division of labor in society is an inevitable division of knowledge. Each of us possesses only a small fraction of all the knowledge and information in the world, and yet somehow all of our interdependent activities must be coordinated for each of us to benefit from the specializations and expertise of our fellow men.

Hayek emphasized that the coordination of the actions of millions, now billions, of specialized producers and consumers around the global market is brought about through the price system. Any change in someone’s willingness or ability to supply or demand any product anywhere in the market is registered through a change in the price of the good, service, or resource in question.

Furthermore, such changes are occurring all the time in a world of unceasing change. The resulting changes in market prices due to shifts in supply and demand conditions are constantly creating new profit or loss situations.

A central task of the entrepreneur, Kirzner has argued, is to be alert to these shifts in market conditions and indeed to anticipate them as best he can. His role in the market economy is to bring about modifications and transformations in what goods are produced, where they are produced, and with which methods of production, so that production activities are continuously tending to reflect the actual patterns of consumer demand.

Through his alertness to profits to be gained and losses to be avoided, the entrepreneur ensures the adjustments to change that are required for a process of continual coordination of market activities, upon which both the existing and an improving standard of living are dependent for all.

Kirzner summarized this process in How Markets Work (1997):

“The theory of entrepreneurial discovery sees the explanation of market phenomena in the way entrepreneurial decisions, taken under disequilibrium conditions, bring about changes in prices and quantities.

“The market process so initiated consists of continual entrepreneurial discoveries; it is a process of discovery driven by dynamic competition, made possible by an institutional framework which permits unimpeded entrepreneurial entry into both new and old markets.

“The success which capitalist market economies display is the result of a powerful tendency for less efficient, less imaginative courses of productive action to be replaced by newly discovered superior ways of serving consumers – by producing better goods and/or by taking advantage of hitherto unknown, but available, sources of resource supply.

“Entrepreneurial discovery represents the alert individual becoming aware of what has been overlooked. The essence of entrepreneurship consists in seeing through the fog created by the uncertainty of the future.

“[The entrepreneur] is inspired by the prospective pure profitability of seeing that future more correctly than others do . . . The dynamic market process is made up of such profit-motivated entrepreneurial creative acts in regard to the future.”

Profits, Entrepreneurship, and Ethics

Profits, therefore, are the reward for an entrepreneur’s successful alertness to changing, discovered, and created opportunities in the market that result in the production, marketing, and selling of those products most highly and urgently demanded by the consuming public as expressed in their willingness to pay prices for them in excess of their costs of production.

On the other hand, it is the “social function” of competition to create the opportunities and incentives for entrepreneurs to compete against each other in the pursuit of those profits, with the tendency for those profits to be competed away in the attempt to capture consumer business.

Kirzner has not only argued that the possibility of earning profits is desirable because it pragmatically acts as the incentive mechanism to help bring supply and demand into balance and to bring productive innovations to market. He has also defended the justice in any profits earned on the free market. The direction of any production process is based on a vision and a conception in the mind of the entrepreneur about the likely shape of market things-to-come. Precisely because it is a discovery process in which individuals perceive opportunities and possibilities in things and situations that others have not, the successful earning of profits should be considered to be “just” under the simple notion of finders-keepers.

Central to Kirzner’s reasoning is that every discovery of a new opportunity is the appropriation of that which had not existed before a human mind had seen the potential for gain in a particular situation or in the use of some object or resource in a new and different way. And, thus, the profit earned by bringing such an opportunity into existence rightly belongs to the discoverer.

As Kirzner explained:

“The finders-keepers rule asserts that an unowned object becomes the justly owned property of the first person who, discovering its availability and its potential value, takes possession of it . . .

“Once we identify profit as the result of the circumstance that the entrepreneur ‘anticipates future conditions more correctly than other entrepreneurs,’ we have within our grasp the solution to the ethical problem of profit . . . The entrepreneur ‘sees’ the future more accurately than others do. Because others see the future inaccurately, there is generated a gap between the present market value of resources and the (discounted) market value of output (as it will, in fact, turn out to be in the future). The entrepreneur, in seeing the future more accurately, in effect sees this gap. (Indeed, it is the very prospect and incentive of gaining from such perceived gaps that concentrate and focus the entrepreneurial vision to more accurately glimpse the future.)

“What the entrepreneur sees is a prospective increment of value that others, although in no way handicapped as compared with our entrepreneur, have somehow failed to see  . . . We argue that profits grasped by the entrepreneur are in the nature of an unowned, unperceived object first discovered by an alert pioneer, who, in the view of many, becomes the legitimate private owner of that which he has discovered on the basis of the ‘finders-keepers’ ethic.”

Government Regulation vs. the Market Process

From this conception of the market process, Kirzner has forcefully warned of the dangers resulting from government intervention, regulation, and taxation. Such government infringements on the freedom of the market stifle and close off the opportunities and incentives for entrepreneurial alertness and discovery, thereby hindering an effective coordination of many potential peaceful and mutually beneficial possibilities for gains from trade that any number of people might have happily taken advantage of.

It also retards or prevents the entrepreneurial experimentation with new and innovative methods of production that could improve the quality and variety of life, if only the open, competitive market is left free from the heavy hand of various government controls and fiscal burdens.

In his analysis of the market process and the dangers inherent in government regulation, Kirzner has also pointed out the weaknesses in much of “mainstream” or standard textbook economics. He has explained that many of the gains from market competition and the problems arising from government intervention are not always clearly appreciated because of the type of model of the market used by many economists.

In the textbook model of “perfect competition,” it is assumed that all market participants already possess perfect knowledge, that producers are all manufacturing a product exactly like their rivals in the same market, and that any attempt by a seller to influence the market price or to differentiate his product from that sold by his competitors is “proof” of “market failure.” And that any such “failure” can have only one cure: a wise and well-informed government intervening to “correct” the market.

Kirzner has vehemently argued – as did Mises and Hayek before him – that government regulators and planners have neither perfect knowledge nor sufficient wisdom to direct the economic affairs of millions of people. Indeed, it is precisely because of the limited and imperfect knowledge that we all possess that there is no institutional alternative to the free market economy.

The purpose of both price and product competition in the market is for entrepreneurs to constantly “test the waters” to discover exactly what it is that consumers want, in what varieties and quantities, and how best to produce and sell those things at the lowest costs possible. As Kirzner expressed it in his 1978 monograph, The Perils of Regulation:

“The perils associated with government regulation of the economy addressed here arise out of the impact that regulation can be expected to have on the discovery process, which the unregulated market tends to generate.

“The most serious effect of government regulation on the market discovery process well might be the likelihood that regulation, in a variety of ways, may discourage, hamper, and even completely stifle the discovery process of the unregulated market.

“What government regulations so often erect are regulatory barriers to entry into markets. Freedom of ‘entry’ refers to the freedom of potential competitors to discover and move to exploit existing opportunities for profit.

“If entry is blocked, such opportunities simply may never be discovered, either by existing firms in the industry or by outside entrepreneurs who might have discovered such opportunities were they allowed to try to take advantage of them when found.”

Israel Kirzner, the Man and His Legacy

These insights into the nature of the market process are part of Israel Kirzner’s lasting legacy to our understanding of the workings of the economic order, which we should stop and take note of as we also celebrate his 90th birthday.

But I would be remiss if I did not add a personal note as we mark his birthday. I first met Israel Kirzner at the first Austrian Economics conference held in South Royalton, Vermont in June 1974. Shortly after that I spent time studying in the Austrian Economics program at New York University, during which I had the pleasurable opportunity of interacting with him on a fairly regular basis.

Never have I met a more thoughtful, careful, and courteous scholar in his evaluation and judgment of those holding perspectives on economic theory or policy different than his own. In debate and discussion, he always assumes the best in anyone with whom he is exchanging ideas, and that all that separates his views from theirs are differences in understanding of how markets work, and that, in principle, this can be all overcome through a process of open and honest reasoning together.

No one has been a finer ambassador in both academic circles and general audiences for advancing the understanding of and making the case for the “Austrian” point-of-view concerning the nature of human decision-making and the works of the competitive market process.

Happy Birthday, Professor Kirzner, with warmest wishes for many, many more!

Made available by the American Institute for Economic Research.

Dr. Richard M. Ebeling is the recently appointed BB&T Distinguished Professor of Ethics and Free Enterprise Leadership at The Citadel. He was formerly professor of Economics at Northwood University, president of The Foundation for Economic Education (2003–2008), was the Ludwig von Mises Professor of Economics at Hillsdale College (1988–2003) in Hillsdale, Michigan, and served as vice president of academic affairs for The Future of Freedom Foundation (1989–2003).

The views expressed above represent those of the author and do not necessarily represent the views of the editors and publishers of Capitalism Magazine. Capitalism Magazine sometimes publishes articles we disagree with because we think the article provides information, or a contrasting point of view, that may be of value to our readers.

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